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Case Study – Pure Organic SEO Pre & Post Panda

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This case study on pure organic SEO pre and post Panda search engine placement for a company that’s has been a client for about 4 years now.  The before and after rendering isn’t so much a case study as that would mean going through years of lengthy notes.  We’ll save it for the next case study giving a blow-by-blow account of rolling around in the mud with Google.

A fierce contender, Google is a tech giant and one better know what to do, keep up and follow the rules to the letter. Keep nose clean and don’t try any funny business or the Great G will give a hard slap.  Thankfully, there are people like The Scriptor doing this work FOR you so that YOU don’t have to get your clothes all muddied up. It’s a steamy jungle in there.

This will be short and sweet showing you the unmitigated power of Pure Organic White Hat SEO.  It consists of before and after Panda screenshots of the business website’s first page organic placement, Google Plus for Business listing on the organic maps and page one Google maps. The client is SupremeAir Air Conditioning & Heating, LLC. Does Scriptor worry whenever there’s going to be an algorithm update? NOPE!

Before

After

As you can see, SupremeAir stayed the course and continues to dominate before and even after Panda. This is not to brag but, prospective clients like to see what kind of work you can do. There it is. All clients are placed like the above. Some were darn hard and took time. They’re up there today like glue. Placement is monitored and tweaked as necessary to make sure your top placement remains in front of customers.

No Cost Organic SEO Strategy Session

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Having trouble hitting the first page of the search results? Or were you on page one then suddenly disappeared off the face of the earth into the back annals of a deep, black SERP hole? It’s important to know just where you stand in the search results and why. The Scriptor is ready to deliver the low down dirty truth and what you can do about it. Get a free organic SEO strategy session for your web property. Fill out the short form below and hit send.

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That’s all that is needed. I’ll research your online business environment and email a detailed report to you within 24 hours. It will contain specific information on the problem and a remedy. Simple as that. No Cost. No obligation. You can heed my suggestions or toss them out the window. No pressure. Your choice.

The Scriptor ~

MOBILE READY WEB DESIGN

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Portfolio
Design Portfolio

Is your site mobile ready? SEO Scriptor uses Premium Professional Genesis Framework by Studiopress for WordPress exclusively for all mobile responsive website design projects.

Attractive, functional and customizable. Your new site’s mobile and web persona will emerge together as a professional mobile responsive representation of your company.

Take a look a few samples of our most recent designs:

Panda Algorithm Update – How The Strong Survived

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Panda Algorithm UpdateI’ve been reading a lot about the latest Google Panda Algorithm Update. Scouring SEO blogs, bumping into various online articles and having been blinded by colorful charts and grafts depicting search engine traffic losses and gains. Some websites had to shut down completely because of the hit they took while others continued to receive traffic from Bing and other marketing venues. So what’s this all about?

SPAM:

The war against spam ever rages on and there appears to be no light at the end of the algorithm tunnel. SEO Masters scramble to keep up with the changes and chew their nails down to the quick anticipating the fallout for client websites they control. Why, the very mention of a pending algorithm update sends chills up the spines of some of the most seasoned experts.

Oh yea of little faith. Why the worry? If you’re using search engine optimization techniques for top placement that are void of questionable methods, you need to relax. However, Panda will get you if buying links to manipulate rankings, have duplicate content or use of shady tactics to land on the coveted first page of the search results.

SEOScriptor Clients Retain Top Placement In Spite of Panda:

Our customers can sleep easy. After checking through each one during the current “Panda-demic”, no one lost their top first page placement in the organic SERPs because…wait for it…The Scriptor uses ONLY pure organic white hat SEO. And as a result we’re not tripping over ourselves trying to clean up the blood after a slaughter. Again and again the follow-the-rules white hat optimization practices used here have never failed to perform in retaining top placement in spite of earthquaking algorithm updates.

Website optimization is an ongoing and perpetual endeavor. Metadata must be periodically tweaked and maintained just like cars need an occasional tuneup and other maintenance to continue running properly. If not, just as the car will eventually quit working, the non-tuned website will disappear off the first page of the results and discontinue delivering fresh new customers.

Survival of the Fittest:

Google’s algorithm updates can be strong lessons in the art of a website’s online survival. When initiating website SEO and employing the solid virtues of pure organic white hat, only the strong will survive.

The Scriptor

Organic SEO Copywriting – Art Of Persuasion

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CopywritingCopywriting is an age old art of persuasion, skillfully weaving textual content into coherent groups of relevant words and phrases.

SEO copywriters develop online content that is relevant for the product or service being offered. Its purpose is to entice visitors into action when landing above the fold on page one of the search results. Prospects can then click to your optimized company website for more information. A company’s ability reach their targeted markets and connecting with customers is vital for business growth and prosperity.

To reach their specific markets, companies often enlist the aid of professional copywriters to pen ad copy designed to elicit a response resulting in a sale. For websites, the copy is organically optimized with keyword terms and phrases that are 100% relevant to the title, page description and content. This metadata is read by the search spiders and is crucial for ranking websites. It is organic SEO writing in its purest form.

Organic Content Writing

SEO content writing is a specialty art form that focuses on a company’s first page presentation on the organic search engine results. The main powering component is the use of relevant keywords, keyword phrases and their alternative terms that directly relate to the product being offered. These keywords should also be found in the website’s title, description and content.

An organic content writer organizes all of these factors together to create engaging text for reader enjoyment and vital metadata the search spiders use for indexing a site into the search results.

A search query triggers the website’s keyword relevant content and presents it to prospective customers on the organic search result pages. If the market is right and the prospect is in a buying mood, the attention-grabbing website text deftly advertises the product and ultimately makes the sale.

Writer Keeps Content Focused on Main Idea

Copywriting for online advertising and marketing focuses on keywords phrases that are likely to be used in a search query to locate the product. If selling hammers, that page should only talk about hammers. Not hammers and screwdrivers. The idea here is to keep the main content focused on one idea. Not saturated with extraneous information that serves only to add fluff. When focus on the main idea is abandoned, the opportunity to rank for it can be lost and readers can’t connect.

Write for Readers

Writing with human readers in mind,  the copywriter writes organic content that flows gently like a river, never to flood its banks with nonsensical strung together words.  Remember, organic SEO writing exists to entice the reader into taking action. If it doesn’t make sense credibility is out the window and visitors are not persuaded to act.

The foundation of writing successful ad copy lies with the ability of the skilled writer to connect the supply with the demand. Prospective clients are enticed into action by words and phrases that are the most appealing and persuasive. The end result should be a satisfied customer who realizes the benefits of doing business with you.

Professional copywriters are in high demand and there’s plenty of work to go around.  If you’re looking for an organic search optimization writer for your web property, call  (727) 248-0715 today.

The Scriptor ~

PRIVACY & REFUND POLICIES

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PRIVACY POLICY:

Your privacy is ultra important to us. Your personal and private information is never stored online, shared or rented to anyone for any reason or purpose. Communication is strictly between SEOScriptor and client.

REFUND POLICY:

In the event that a refund is due, it will be credited back to your credit card immediately. The credit will show on your credit card billing statement within 1 billing cycle.