Website optimization is not just a one-night stand. It is an ongoing SEO management process that involves continuous site changes that affect placement. There may be instances when keywords need to be changed, rearranged, or added to reflect changes in the search results. Keeping abreast of current trends and algorithm updates is crucial for web managers to implement any necessary tweaks and maintain the hard work of achieving excellent search results placement.
SEO Management: Layers
Optimization is a constant. It never stops and will always require adjustments throughout the website’s life. The process involves building layers of organic site enhancements to culminate in first-page search result placement, preferably above the fold. This can only occur through ongoing website and SEO management, which constantly builds new layers.
- Relevance – The beginning layer connects title, keywords, description, and content, and should be relevant to each other. This metadata information is what the search spiders use for website indexing.
- Links – The best links to and from your site are citations built over time. Like mini websites for your business, citations are business listings on high-traffic directories, such as Yelp, Yellowbook, Merchant Circle, and dozens of others, that are instrumental in the link-building process. Additionally, these citations can and do appear in the search results.
- Web Design – Web design and layout encompass the finished product, defining the message to the visitor. Fast loading and easy to navigate, it provides prospects with information of interest, enabling informed decision-making and a clear call to action.
How Long does it take?:
While site indexing can occur within 3-5 days, reaching the first page of the search results can take up to 12 months to complete, but you can expect to wait at least 3-4 months. By the time 12 months have passed and layers have been built, the site should be perched on page one, sticking like glue. It’s one thing to get there, quite another to STAY there. A dedicated website manager expertly and professionally handles all of this while the business owner concentrates on running his company.
Other factors and layers exist, such as social media, traffic sources, and reviews. However, the primary effort is to ensure first page worthiness, and the best way to accomplish that is through the ongoing optimization and SEO management process. SEOScriptor provides this service and more with a 100% client success rate.
~ The Scriptor ~