If you are paying an SEO company for search engine marketing, why are you still using paid ads? You shouldn’t have to. If your company website is on the first page of the organic search results, A-G Organic Maps (Google maps local business listing) on page one organic and first page Google maps search results you should not need paid advertising.
Surely, many people think SEO companies are a dime a dozen. There’s one around every corner and we all tout our optimization skills and ranking abilities. If clients still need to buy paid advertising after our efforts (unless they just want to) then something is not right.
It’s a Fact!:
It is well known that paid ads do not get clicked as often as organic search results. In fact, they’re practically invisible much like banner ads are. Looking closer you’ll see companies appearing in paid ads rarely appear in organic SERPs where they’ll get more clicks. Therefore, why pay for optimization services AND paid ads too? Choose one or the other as you shouldn’t “need” both unless you can afford it. Most small business cannot and find it rather costly.
Efficient Search Marketing:
Paid adverts can be cost prohibitive for small businesses. A more efficient approach to search engine marketing is to have website SEO done properly and content that is relevant to the information in the meta tags. There are more factors than this that go into the total process but, the point is to achieve first page organic rank the website must be organically optimized for it. When this occurs, appearing on the page one without having to go the paid route can save hundreds if not thousands of dollars.
It should also be pointed out that success may not happen over night. To be honest, it is a process that can take a few months or more of tweaking to get things just right in a pure organic way. But once there your company’s web property should stick like glue. In addition, it should be able to handle algorithm updates eloquently.
In Summary:
Not against paying for search advertising at all. It’s very handy but can get expensive. If your website SEO is on target you won’t need to ask yourself why you’re still using paid ads.
~ The Scriptor